GENERAL-MARKETING

STAR AVIATOR

SEALCOATING FOR AIRPORT PROJECTS

SPECIFICATION: FAA P-627

INTRODUCTION

FAA SPECIFICATIONS & Problems

As you know, there is a great deal of confusion with FAA specifications. They have been modified frequently in the last 5-10 years. The current FAA specifications require that sealcoating systems meet certain performance criteria, prior to use on the project. Still a lot of sealcoating professionals are struggling with mix designs and pre-qualification tests. FAA projects are, in general, considered bothersome with too many requirements and controls. Due to the uncertainties with FAA specifications, rejuvenators have encroached aggressively upon sealcoating projects in recent years.

OUR ANSWER

STAR AVIATOR

Why not take the guesswork out by blending the rubber right in the factory while making the sealer. It will assure better performance than post-added (rubber latex added on the job site) mixes. Enter STAR AVIATOR which was

developed with 5% rubber built in the formulation. We have established that it has superior performance than the conventional (post add) mix designs with even higher rubber contents i.e. 7% and 10%.

HIGHLIGHTS of STAR AVIATOR

¨ Outstanding Performance against conventional FAA Mix designs where latex rubber is added on the job site.

¨ Will meet all the FAA qualifying tests, certified by an independent testing laboratory.

¨ Consistent performance through controlled and assured mixes.

¨ No on the job mixing required other than adding sand (3-5 lb./gal.) and water (max 25%). Just keep agitated.

¨ No need for third-party supervision; our plants will certify the rubber content.

LOGISTICS

STAR AVIATOR is a special product, made-to-order and supplied only in tanker quantities, for specific projects. Storage will not be necessary.

MANUFACTURING

The manufacturing will be similar to that of STAR SEAL SUPREME, except for the amount of rubber.

The most commonly used FAA Specification is P-627, which specifies rubber at 3-6% levels.

STAR AVIATOR can be made either:

- As a standard product for P-627 projects (e.g. Rubber at 4%, water at 20% and Sand at 4 lb.

levels), or

- In special versions, per project requirements (e.g. different rubber content)

SALES & MARKETING

We strongly believe that STAR AVIATOR will open new opportunities.

Numerous FAA projects come up at all times.

Do you get your fair share of the business?

You are better suited to answer this question. All we can say is that now, with STAR SUPREME – FAA, you are in a position to capture the lost opportunities.

You will have our full technical and marketing support to promote STAR AVIATOR.

CERTIFICATION & BIDS

We will have printed certificates, which can be attached to the bids.

The certification will be with data from an independent testing laboratory, for the standard P-627 specification.

QUESTIONS & ANSWERS

How can we promote this product? Let us think through together and come up with the best introduction and promotion plan for STAR AVIATOR.

Q. WHY SHOULD YOU EVEN CONSIDER STAR AVIATOR?

A. STAR AVIATOR is better than any conventional FAA mix design. It will assure property

managers the performance that they expect from sealcoatings, fortified with rubber latex.

Q. WHAT IS UNIQUE?

A. STAR AVIATOR has the rubber pre-blended at the factory thus assuring:

- Accuracy in the rubber content.

- That rubber has become a part of the binder (refined coal tar). Rubber latex,

which is mixed in the cold sealer on the job, does not become a part of the

binder. It stays as a separate phase.

- Does not require excessive amounts of water. Only 15-25% water is required

to achieve a good application consistency.

- Better performance at lower coverage rates i.e. fewer gallons for the job.

Q. HOW CAN BE BEAT THE COMPETITION?

A. Your competitor does not have a product like STAR AVIATOR, which is unique both in performance. You will have distinct advantages in:

- Pricing and Bidding,

- Technical back up, detailed reports and photographs,

- Customized job recommendations.

Q. HOW CAN WE PROMOTE STAR AVIATOR?

A. Strictly at local levels, it will be much easier for us to get our “foot in the door” and demonstrate the

superiority of our system. There is no point in approaching FAA directly. It will not accomplish much.

It will take years for the FAA to even acknowledge this approach, nonetheless change the specification.

For example, we all know that sand loading beyond 5 lb./gallon is not beneficial and over 8 lb. is detrimental to sealer properties. P-628 (with 16-20 lb. of sand) still continues to exist, despite several unsuccessful attempts by PCTC to have it deleted.

I am sure you will have many more questions, which we will attempt to answer to assist you.Your suggestions are invaluable and ever welcome.